BLAST! Soft Drink


BLAST! is a fictional fruity soft drink I invented as an exercise in branding.

It comes in 3 delicious imaginary flavours. The geometric design communicates to the consumer that this product has a sharp crisp taste.

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Product branding

Logo, branding and packaging design for imaginary product 'BLAST!' Key principle of the design was to communicate the sharp, crisp taste of the drink.

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